SEO Tools

I'm going to share with al of you huge collection of SEO Tools that can really help you all doing optimization of web sites.

With help of these Tools you can cut down your manual working hours on making reports related to stuffs like: keyword analysis, Competitors analysis, Domains Analysis and so on...

Tools Related To Domains

Basic Domain Analysis:-

1. http://www.who.is/
This will offer you: TLD Availability, Domain Name: , Status: , Registrar:, Whois Server:, Referral URL:, Expiration Date: , Creation Date: , Last Update Date:, Name Servers: , IP Address: , IP Location:, Website Status:, Server Type: , Alexa Trend/Rank:, Page Views per Visit: , Cache Date: , Registrant: , Contact info of Domain

2. Server Information:
http://www.kenkai.com/seo-tools-server-info.php

3. Domain Way Back Check tool: This tool will give you detailed view of sites way back history. From day of creation to till date how your/any site has gone through different phases.
http://web.archive.org/collections/web.html

Keyword Research & Analysis

1. Keyword Suggestion Tools:

freekeywords.wordtracker.com
digitalpoint.com/suggestion/
trends.google.com
https://adwords.google.com/select/KeywordToolExternal
http://www.google.com/experimental/
keyworddiscovery.com
http://keywords.submitexpress.com/
goodkeywords.com
http://labs.google.com/sets
inventory.overture.com

2. Keyword Density Analysis:
http://www.seocentro.com/tools/search-engines/keyword-density.html

Competitors analysis Tools

To check out how you competitors are performing on major search engines go for this:
http://www.urltrends.com/comparetrend.php

Page Rank Check

To check Page rank or trust rank go for these:
http://www.prcheckingtool.com/
http://www.trustrank.org/

Reciprocal Link Checking Tool:
http://tools.seobook.com/general/link-check/

Back Link check tool:Offer you all the back link along with Anchor Text, PR and Outbound links on that page.
http://www.backlinkwatch.com/

Meta Tags Analysis:
http://www.seocentro.com/tools/search-engines/metatag-analyzer.html

Tools for Different Google Data Canters

In order to check your PR, Indexed Pages, Back Links and so on ...ON different Google Data Centers check out these:
http://oyoy.eu/google/pr/
http://oyoy.eu/google/cache/
http://oyoy.eu/google/links/
http://oyoy.eu/google/pages/

Check SERPs on GOOGLE:
This is very important Tool that will let you know about your web site performance on GOOGLE i.e for which keyword you are doing TOP on GOOGLE.
http://www.seodigger.com/

SiteMap Generator Tools

1. XML sitemaps: Maximum 500 pages will be indexed in sitemap. Both HTML and XML Sitemaps & Text Sitemaps as well.
http://www.xml-sitemaps.com/

2. A1 Sitemap Generator: Unlimited Pages. Both HTML and XML Sitemaps
http://www.micro-sys.dk/products/sitemap-generator/

"Do Remember to Update Your Bookmarks List if you find this informative. USE Bookmarks button available on Top Right Corner."

Thanks
SEO & Internet Marketing Specialist

Quick Review SEO-2007 Year-End Zeitgeist

So what i was waiting for finally disclosed. 2007 Year-End Zeitgeist with glimpse of what's been happened all over world throughout last year.Considering billions of searches performed on Google finally Zeitgeist list generated.

Looking further Main Players found for this year as usual Social Queries.Here is quick Review:

Fastest Rising (global)

1. iphone
2. badoo
3. facebook
4. dailymotion
5. webkinz
6. youtube
7. ebuddy
8. second life
9. hi5
10. club penguin

Fastest Rising (U.S.)

1. iphone
2. webkinz
3. tmz
4. transformers
5. youtube
6. club penguin
7. myspace
8. heroes
9. facebook
10. anna nicole smith

Fastest Falling (global)

1. world cup*
2. mozart
3. fifa
4. rebelde*
5. kazaa
6. xanga
7. webdetente
8. sudoku
9. shakira
10. mp3
All knows 2008 U.S. election season so politics Too got good no of hits on google.Here is searches had the largest volume on Google.com in the U.S.:

Google News Most Popular Searches (global)

1. american idol
2. youtube
3. britney spears
4. 2007 cricket world cup
5. chris benoit
6. iphone
7. anna nicole smith
8. paris hilton
9. iran
10. vanessa hudgens

Presidential Campaign (most searched-for)

1. ron paul
2. fred thompson
3. hillary clinton
4. barack obama
5. john edwards
6. mitt romney
7. john mccain
8. joe biden
9. bill richardson
10. rudy giuliani

Lawsuits

1. borat lawsuit
2. vonage lawsuit
3. iphone lawsuit
4. facebook lawsuit
5. jamie gold lawsuit
6. pants lawsuit
7. mcdonalds lawsuit
8. paxil lawsuit
9. riaa lawsuit
10. dell lawsuit

RIP (or rumors of)

1. anna nicole smith
2. travis barker*
3. vince mcmahon*
4. chris benoit
5. fidel castro*
6. michael jackson*
7. ryan sheckler*
8. bob barker*
9. criss angel*
10. kurt vonnegut


Thanks
SEO & Internet Marketing Specialist

Multilingual Search Engine Optimization

DEFINITION: - Multilingual SEO/Search means understanding your online market completely, it means building a relevant and effective strategy. Getting your site in good SEO & PPC positions on non English language search engines.

Facts to Be Undertaken

• It is a fact that people search in their own language and that people in different parts of the world use the Internet in very different ways. For example, in many parts of the world, Google is not the most popular or preferred search engine.
• In the past, companies used to translate their websites in the hope of getting new business. However today Multilingual SEO is considered as much more effective International Marketing Tip than translation of Website.
• 63 percent of the total global on line population is non-English speaking. That means a lot of people using search engines in other languages.
• Bigmouth media's track record in search engine optimization in multi language global territories is proven. We work in over 20 languages, including non-western character sets. We’ve tripled traffic to major brands' sites across all continents. We could do this for your brand.
• We know the global, multiple languages are used. Every territory has its own search engine preferences and we have to make sure that we're clued up-to-the-minute on the major players in all global regions.

Procedure

1. Translate site into required language like (German, Italian, Spanish, Dutch, French, Arabic, Portuguese and Chinese).
2. Now you have to draw traffic to the newly translated sites. There are many ways to draw traffic, but the search engines are just as important in German or Spanish as they are in English.
3. The main thing is to be able to move around in the language...and if you are not fluent, make sure a translator cleans up any text edits without undoing the changes key to your multilingual SEO efforts.
4. Let's assume the original site is in English, the translation into French, for example, is already complete and you have a list of English search terms (keywords).
5. The first step is to identify equivalent French search terms. This might not give you the same number of search terms. Ex:For instance, if you start with the 10 search terms around the word "socks" (buy socks, buy socks online, glow-in-the-dark socks, etc.), you will most likely end up with twice as many search terms in French, as there are two common words for socks in French ("bas" and "chaussettes"). This might mean that you need to create additional landing pages for French search engine surfers.
6. Be very attentive while doing Official translations for keyword research.
7. The next step, of course, is to find out which of the search terms are worth pursuing.
8. The third step is to group the search terms together into natural groupings and assign each group to a page on the website, just as one would do in English
9. On Page Optimization: We have to just place search terms in all the right places.
10. In English, a reference to "website monitoring service" would count as a reference for the search term "website monitoring". But the German equivalent, ?berwachungsservice f?r Webseiten, would read literally in English as "monitoringservice for websites
11. Many companies keep the same filenames when they create a translated site. Keeping the same file name helps the webmaster keep track of internal Linking structure simple.
12. Next Comes where to house the translated site on a separate site, in a sub-domain. The general consensus is that it is preferable to give it its own domain with the appropriate country extension...
    
    Second best is a sub-domain, which at least carries a semblance of being a separate site and allows some directories to consider it a home page for listing purposes (and you want those directory links).
13. Don't forget to build the links that are so important to your optimization. Good quality links. Relevant links, both in terms of topics and in terms of the search terms in the language of the site.

Benefits

• Effective multilingual SEO campaigns not only bring the best traffic to your site but it also ensures that the site is usable and communicates to the audience your are targeting in that country. There is no point attracting new visitors if your site fails to meet their expectations. Your multilingual content needs to combine an understanding of what people expect to find and how they search. The key is always placing the international user first, which in turn will benefit your business.
• Sales can increase by 3-7 times more likely to sell.
• Sell your product to more people abroad.
• Reach new international Clients.
• Globalize your brand name.
• Achieve ROI through Cost effective international SEO.

Thanks
SEO & Internet Marketing Specialist

Placing Appropriate Files on Root Directory...

Here we will cover files that are required to uploaded at Root Directory of web site and how these are helpful in SEO. We will discuss Robots.txt, URLlist.txt, info.txt and sitemap.XML.

Sitemap

Site-map acts an abstract part of your web site just like index of book. It contains all the websites pages URLs and can exist in different format like: XML, Text or HTML site-map.
Each has its own purpose some are meant for search engines and other are meant for human visitors.
Like XML and Text site-maps are best suited for Google and Yahoo search engines for better indexing of your web site.
HTML Site-maps are created in perfect attractive way so that any visitor can find out any web page on your site easily, these graphical site-maps contains all the pages of your site or you can say entire navigation of your whole website is placed here Human friendly format for visitors ease to navigate throughout website.

1. Sitemap.xml:- An xml sitemap has following basic information:

URL
Location: www.Domain.com
Priority: 0 to 1.0
Date: 2007-10-05T16:16:09+00:00
Change Frequency: daily, weekly, monthly, yearly

We can create them manually or one can use various on line tools available to generate them. Once you have done with xml sitemap file upload it at root directory of web site.
Perfect sitemaps helps to acieve fast indexing of your web site.

2. URLlist:- This text file includes all the urls available in particular website in text format. Sometimes also reffered as textual site-map of web site. Yahoo gives special intention to this text site-map deep indexing your web site.
You can create it manually by inserting one URL per line in text file or take help of online free tools. Again upload this file urllist.txt on Root directory of site.

3. Robots.txt:- This text file is specially meant for Spiders and mostly includes the various areas of your website that you don't want to get crawled by the various spiders or search engines.
File consist of different commands/instruction that will instruct Spiders to crawl your website.
Like if you have done some redirect then you can put specific code here in this file to indicate spiders to crawl redirected page.
You can allow spiders to crawl your site-map through robots.txt by placing following code in file:

User-agent: *
Sitemap: http://www.yoursite.com/sitemap.xml

This file robots.txt is also uploaded on Root directory of site.

4. Info.txt:- This text file includes very basic information about your website. Like :
url:
site_owner:
address:
city:
state:
country:
postal_code:
phone_number:
display_email:
site_name:
Title:
site_description:

This file is also uploaded on Root directory of site.

Thanks
SEO & Internet Marketing Specialist

SEO From Scratch...

Technical Definition of SEO?

Short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.

SERPs :- Search Results are also reffered as SERPs (Search engine Result Pages).

Classification of SEO:

1. ON Page Optimization
2. OFF Page Optimization
   

ON Page Optimization:- On Page involves the various activities that can be performed to your site itself.On-page optimization involves : (everything from top of the page to end bottom)

a. URL changes like converting dynamic Urls (which include query string like ? , & these characters can be present there ) to static HTML based urls , these static urls are also known SE friendly URLS.

b. Modify Title,try to include most Competitive Keyword in title as this the only One element that is considered very seriously by SE's. And helps in Better SERPs.

c. Prepare Appropriate Meta Tags.

The limits are as specified:
Title tag = 80 characters (including spaces)
Meta Keyword tag = 256 characters (Including spaces)
Meta Description tag = 156 characters (Including spaces)

d. Content of the Page Should be SE friendly means your targeted keywords should be present in content of your page.

e. Proper Use of h Tags..Like use H1 for main Headings , h2 for Sub heading , h3...and so on... Hierarchy should be correct as this is considered as SE friendly.

f. Avoid HTML Frames which some search engines find hard to navigate, use Style Sheets (CSS) instead.

g. Description of Image
Optimize Image alternate-text tags (ALT tags), For every image on page try to describe it properly so that visitors should understand from image itself what this is all about..and if possible utilise your keywords here by properly embedding them in ALT tags.

h. Keep pages to less than 100 kilobytes and preferably not much more than a screen full of text.

i. Avoid Javascript and Flash as maximum as possible coz SE doest like them they like on Simple HTML Format.

j. Search engines also like fresh content and will spider this more frequently. A regularly updated news page, even a blog, can provide deep links to the rest of the website.

k. You should take care of Keyword Density : the ratio of the number of occurrences of a particular keyword or phrase to the total number of words in a page.
You should not dense any Keyword to much in a page otherwise that will be considered as Spam.

l. Keep the no. of outbound links on a page not more that 50 -60 and those should related to theme of your site.

In Short ON Page Summarizes:

Keyword Density Words in Title Tag Words in the Page Words in Links Words in Headings Words in Bold Beginning Words

Words in URL Meta Tags (some engines) HTML Validation Link Structure "Indexability" of the page and Hundreds of Other Factors

OFF Page Optimization: Involves various activities that will be performed off line that mean you do not have to perform anything on your site itself.

1. Link Building :- (Reciprocal and One Way)

Classification of Links:

A. Inbound Links:- When someone has placed a link in his site, that when clicked, points to our site is called Inbound link . That mean its coming to us from some one.

B. Outbound Links:- When we will place a link in our site, that when clicked, will point to some other site is called Outbound link.

Back links:- Back links are "the most" important thing in search engine ranking. This is for the sole reason that search engines consider each Back links as a "vote" to your site. The greater the number of votes, the higher your ranking. The number and quality of Back links if by far the most important ranking factor in Google.

Back links can be further classified into the following:

Authority Links: Link from the theme related authority site.

Directory Links: Directory links refer to the links that are obtained from directories. Directory links are also important for search engine rankings as they are more relevant and themed links.

The main directories that one should strive to get links from are Dmoz.org and Yahoo Directory. These two directories have the highest authority and links from these helps a lot to improve ones search engine rankings.

DMOZ:- Directory Mozilla is also called personnel directory of Google.

If your site gets listed in this Directory then this can really have very good serious fact on your Google SERPs.

Reciprocal Links: Reciprocal link exchange is the best strategy for any new site to gain back links. In this type of link building, you get a link from a site in return of a link from your site to theirs.

Nowadays Google Devalues these Reciprocal that is the reason you can see most of clients prefer One Way Link only.

Paid Links: Paid links or Run of Site links refer to all those links that you have bought. Such links are heavily devalued by Google and you should refrain from getting such links as they might hurt your site's trust rank and quality score.

One Way Links:- When Someone has listed your site and has given you back link but you have not given back link from the primary , instead you have given Back Link (BL) from some third party site or directory is called one way link. One-way links are valued highly by search engines.

The entire process is called One Way Link Building.

3 way Link OR Triangular Links:- These are also an sort of one way links with a little distinction that here you will not give (Back Link)BL from directory but from some theme relevant site. Consider this example:

Site A:- education
Site B:- education
Site C:- education

Now A and B site are your and you want to exchange link for your site A with C.
What you need is that C should place your link and in return you will give BL from B (mind it not from A)

This type of link is called 3 way link and the entire process is called 3 way link building.


2. Article Submission:- Articles are the one of the important source of obtaining One way links and they also help to make your site content relevant.
->You can write a well formatted Article related to theme of your site and you can embed your targeted keywords in this. For most competitive keywords you can perform repetition.
->You can embed Hyper links for your site inside the Article under various Heading starting with new paragraph.
->You can embed Hyper links for your competitive Keywords As Well.
Once the Article is ready you can submit it to various Article Submission Sites that are available free online. Once your article is submitted , it will take some time to get approved by moderator so keep checking after 5-7 days regularly to see when your article gets published .

3. Press Release:- A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments.
->You can Participate in press releases which is again a source of obtaining One Way links.
->Rest procedure is same as Article Submission.

4. Anchor Texts:- Anchor text is the text that is hyper linked while linking to a site.(When you ll click on Anchor text it will take to you to a site that address u will mention).
Keywords present in anchor texts are heavily valued by search engines for ranking that site against that keyword/ key phrase.
It is advised that one should use variations in their anchor texts so as to make the back links look natural to Google. If Google sees that all the back links have the same anchor text then it might devalue some links thinking them to be unnatural or paid links. Using variations in the anchor text also increases the chances for ranking for additional keywords.
So make sure that you use an anchor text which at the same time contain your targeted keyword and is compelling enough for the visitors to click on it. Remember, we build back links not only for search engine benefit, but also for traffic, so an anchor text should be keyword rich and smart.
Anchor texts should be specific to an individual page and should be relevant to the page content as well. This relevance helps to increase the trust rank and also the quality score of your linked page.

5. Classified Ads :- Classified ads are the most Popular sites that include the vast range of topics or categories listed in them and public used to post their theme relevant Ads here.
They helps to achieve huge amount of traffic towards your site.

http://www.adlandpro.com
http://www.ezilon.com
http://olx.com

These are the few examples of the Classified ads Site's. And you can Post Free of Cost here.

6. Discussion Forums:- Where Public used to come with their variety of Problems ad used to discuss here for finding appropriate help.

SEOCHAT is one of the most informative and useful site available to get vast knowledge and to achieve success.
In Discussion Forums you can put link to your site under the Signatures that will be posted(at the end of the post) each time you will participate in any discussion .
As these Forums keeps on getting new content every day by thousand of people as they submit their queries these forums keeps on crawling frequently by Search Engines so if you have placed a link to your site under your signatures that will also be get crawled each time and will help in Better SERPs.

7. Advertisement in Social Media and Big Business Portals:- Getting Advertise your business in major business and shopping portals also helps to achieve popularity.
Social Networking sites also plays the same role.

Digg.com Page Rank: 8
Digg.com is a good site for news article marketing. We can upload videos and podcasts. For working with this site we have to create an account. After creating account we will have to submit URL of our blog website along with user name password. After submitting required information we can start uploading news article, videos and pod casts. We can get good traffic for the site

Squidoo.com Page Rank: 7
Squidoo is good site for making free blog. We can publish our articles in blogs that will link to our site. We can get traffic from this site. Our websites page rank will also be affected in some positive manner as squidoo's page rank is good.

hubpages.com Page Rank: 5
Hubpages.com, a good site here you can easily publish information on a topic you love to write about. Some good topics are Business, Supports, technology, travel etc.

ning.com Page Rank: 7
Ning.com is a social networking site. From following features we can have benefits:

• Create blog posts with photos, files, and moods.
• Manage blog posts and moderate comments.
• Choose the option to publish in the future.
• Members can customize their own pages.
• A profile question section where you write the questions.
• A member "chatterwall" for others to leave chatters.
• Option to add widgets to profile page.
• Member photos and videos.
  

43things.com Page Rank: 7
43things.com, allow us to make Free blog to publish our own articles that link with our site.

advogato.org Page Rank: 7
The site allow us to publish articles. After having an account we can publish articles.

mallworld.net Page Rank: 5
The site allows us for publish press releases and article. Basically it is a community site; we can share our views with others.

Thanks
SEO & Internet Marketing Specialist