Thursday, December 27, 2007

SEO Hats

In SEO world we used to come around this term different types of SEO hats.

Firstly we must know what does Hats means?

The Hats are really just a means to force to think about the different aspects of a problem. They categorized by Coloured Hats, with the colour being symbolic for the approach/aspect of thinking about now. Think of them as the modes of attacking a problem.

So what are the six hats?

The White Hat: symbolizing facts and hard data.
The Red Hat: symbolizing emotions. Here we start making hypotheses about what's going on, but only on an emotional level.
The Black or Gray Hat: which is the color of a judge’s robe? Think negatively and critically here.
The Yellow Hat: where we talk about sunny, happy, positive things.
The Green Hat: where you let your mind roams wide and free in endless pastures looking for solutions. Here is when you relax and explicitly think about solutions, ideally using a creative idea generation technique.
The Blue Hat: your sky-high big-picture view of the problem. Think in wider way.

White Hat SEO:

All the tips that comes under Google Web master Guidelines and that I have discussed in first post about
ON and OFF page Optimization are called White Hat SEO techniques.

Black Hat SEO:

What is Black Hat SEO?

It may be defined as the techniques that are used to get higher search engine rankings in an unethical manner. So anything that the search engine forbids us from doing like doorway pages, cloaking, and hidden text is Black Hat SEO.

Blackhat SEO Techniques

Hidden Text: - Hidden text is textual content which your visitors can't see but still readable by Search Engine. It can be done by making font color as same as background color or making font color as same as background image.

Keyword Stuffing:- is a technique used to spam search engines by placing excessive or irrelevant keywords in the meta keywords tag or throughout the content of the page. Because search engines scan web pages for the words that are entered into search criteria by the user.

Landing Pages/Doorway Pages/Bridge Pages :- It may be define as the fake pages that the user will never see. Doorway pages are pages packed with keywords, and designed solely for the search engines. It is an attempt to trick search engines into indexing the site higher.

Cloaking:- It is a technique in which the content presented to the search engines is different from that present to the user's browser. This is done by delivering content based on IP address of the user requesting the page. When a user is defined as search engine spider, a server side script delivers a different version of web page. It is use to deceive the search engine. Actually what happens it is a CGI script which reads the IP address of the requester against the IP address of the SE spiders. If no match is found then requester is identified as “human”. The point is that highly optimized web pages are served to SE while human visitors get a different web page from the same url.

Link Farming:-
The process of exchanging reciprocal links with websites in order to increase Search Engine Rankings. This is done just to increase the number of sites that links to yours site, but it is consider as SPAM. Because Google says we have to exchange links only with the site that are having relevant theme as same as our site and a link page doesn't contain more then 50 links.

Page Hijacking:- It is the form of spamming the index of search engine. Mostly web hosts do it, when we forget to renew our domain name. It is achieved by creating a rough copy of a popular website which shows content similar to the original website to a web crawler but redirects the web surfers to the unrelated or malicious website. Link spammers monitor DNS records for domains that will expire soon and buy them when they expire and replace the pages with the links to their pages.

Automated Search Engine Submission Software:- We don't have to use such softwares for the promotion purpose. They don't work efficiently and sometime they caused for banning the website. We don't have to rely on them.

Duplicate Content:- To use the same content on different pages, Google consider it as spam and if it detects large amount of duplicate content on different sub or main domains then Google can impose “Duplicate Content Penalty” which results in losing rankings. So we should put different meaningful content at our pages and on sub domains also.

Content Solely For Search Engines:- Don't publish any content that is meant for search engines only. Content rich in keyword density not useful for human beings and it is easily detected by Google and other search engines which results in penalties. Therefore we always have to write content firstly for humans and then for crawlers and robots.

Frames:- Though frames are not “Black Hat SEO” but frames should be avoided as they cause huge problem with crawlers to index the site.

Email Spamming:-
Unwanted, unsolicited email, to send the emails to number of people not directly related to SEO is called email spamming.

Hence these are the major Black Hat SEO Techniques. These techniques gives short term results and lead to the banning of site. So we should never implement such techniques.

Difference Between Black Hat and White Hat SEO

  • Black Hat SEO is meant for SE only. while white hat is meant for human visitors.
  • These techniques are hidden to human beings and white hat techniques are visible to human beings.
  • It is meant for short term results only. and this is meant for long term results.
  • These methods are unethical ways of optimizing the site and these methods are ethical ways according to SE norms.
  • these may result in getting site banned and these always brings good search engine rankings.
  • SE are enemies for Black Hat SEO & here SE's are friends for White Hat SEO techniques.

Thus always go for White Hat SEO Techniques, which makes your site search engine friendly and completes the motive of making a website.

SEO & Internet Markeitng Specialist

1 comment:

Vishal said...

hi admin

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