Wednesday, January 30, 2008

Basics Elements Of Google SERPs

This is very common topic does not contains any out of box information but still I just thought of sharing with all of you basic elements of Google SERPs.

Google SERPs

1.Title:- This element is fetched from Page Title Attribute of Website.
2.Snippet:- This is basic introduction which is fetched from web page depending upon query.
There is no hard and fast rule that information will be fetched from Meta Description Tag Only.
Sometimes this information is fetched from DMOZ web directory if website is listed on DMOZ , this happens mostly if Google does not find appropriate information from web page of site corresponding to particular query.Then they prefer DMOZ info.
3. URL:- This is exactly the same URL that Google has found from its database that contains most appropriate information as per query entered by user. This can be any inner page of website or home page as well.
4. Page Size:- Google SERPs display page size of all the results returned by Google corresponding to entered Query.
5. Cached Info:- This is Google Cached snapshot link that reflects Google Bot's Last visit to respective web page.
6. Similar Pages:- This will display all the websites that have same theme and are most relevant to a particular site.
7. Site Links:- This is most important vital feature of Google in ORGANIC Results that they offer additional Bonus to Quality sites by offering them up to 8 site links that will be displayed along with your normal listing in Google SERPs. These links simply displays most Quality / Valued pages from your website as per selected by GOOGLE.
See the difference instead of Just Single result in GOOGLE SERPs your are getting getting 8 more extra pages from website that will be displayed to users that helps them to navigate easily through your website's most popular areas.

How these Site Links can Be Generated:- Most of Guys consider this as their Luck.

My experience about site links is somewhat different:

Domain/Site should be aged & genuine(Theme) enough to gain Google trust.
Smart Navigation on Footer can play a bit of role to gain site links.
So Design your footer like: Pick some highly informative(Quality Content) pages from your site and place them under smart Anchors on Footer and use it throughout your site.

Good No. One way back links corresponding to these anchors will do rest for you.

Stock Quote

8.Google Maps/ Stock Quotes:- For some queries you will notice the plus sign (Click + sign to expand further) within some Google SERPs that started showing up next to invitations to map an address or get a stock quote a month ago. All these features added by Google to go beyond users query terms and provide real relevancy by using complex algorithms .
Stock quotes
Google Maps reflects address location of particular business, one can relate their own Google Maps its free and quite easy.
Google Stock Quote produces graphical representation of valuable information for particular business body .

SEO & Internet Marketing Specialist

Friday, January 25, 2008

Search Engine Friendly URLs

What are SEF URLs:- Search Engine Friendly URLs commonly abbreviated as SEF URLs.URL is top most beginning element of any website & this should be selected carefully if you are looking to promote your website on major search engines.

Search engines always tend to give preference to those things that most commonly liked by human users. So while selecting your url do take into consideration few things:

Your domain name should be Human friendly enough like: should not be too long, easy to remember, should be theme specific.

If the name that you have chosen is available in .com then don't go for any other TLD (.biz,.info so on..)as .com is most popular and people do like them.

Take care of canonical issues carefully:

All these domain above listed may seem to be quite similar to each other to a normal Human visitor, but these are entirely different from each other from Search Engines view.

So fix all these issues at time of Hosting..Else follow Search Engine Friendly Redirect methods to solve canonical issues.

Most preferred domain name is :
so for the rest of the possibilities just implement Search Engine Friendly Permanent Redirect 301.

Don't go for Dynamic URLs:
Search engines like Static URL mostly because they find them easy to crawl and navigate as compared to dynamic urls. even if your website consist of Dynamic URLs like : contains Query strings(?, =, *, %, &) all these are difficult to crawl than simply static urls.

Try to embed your Targeted keyword in your Domain name: this is most commonly asked question that whether main keyword in URL name helps in rankings or not.

Answer is quite simple Doesn't matter.
As advanced major SE like Google consider rankings based on hundreds of factors and this can be very last or have minute effect that keyword in URL will help..But in some other search engines like MSN this Keyword in URL still has some importance but not in GOOGLE.

Underscore OR Dashes: this can be other possibility while designing your URLs .
See Google consider all these special characters very differently.According to me dashes are much more beneficial as compare to Underscores as far as GOOGLE is considered.

Lets Do It Yourself:
Go to Google:
enter: worldwide-seo see the no. of results and analyze them carefully. Now
Enter: worldwide_seo see the no. of results and analyze them carefully.

If you Do it carefully then you will see that in former query Google has returned more results as compared to Later. This is because Google has returned all the results that were matching : worldwide, seo, worldwide seo, worldwideseo

But in later only results containing specific results for worldwide_seo has been returned.
So why to loose your traffic for the rest of possible combination s by replacing dashes with underscores. Go for Dashes rather than Underscores.

SEO & Internet Marketing Specialist

Thursday, January 17, 2008

New Google Patent & Quality Guidelines

As we all know in this era of Internet Technology Google is God among all the Search Engines. This is just because the Quality of information that they brought in front of you by use of their smart Algorithm and Out of box strategies they implemented to produce same.

Google keep on refining at their approaches to manipulate Search engine rankings to provide best possible results as per user queries..Recently new Google patent and Quality guidelines have been announced and with positive hope that they are going to implement same soon....

Here is detailed scenario what new Google Engine may stress upon:

1. Exemplary Search Engine:The Search Engines strive to provide high quality results for a search query. There are several factors that may affect the quality of the results generated by a search engine. For example, some web site producers use spamming techniques to artificially inflate their rank. Also, “stale” documents (i.e., those documents that have not been updated for a period of time and, thus, contain stale data) may be ranked higher than “fresher” documents (i.e., those documents that have been more recently updated and, thus, contain more recent data). In some particular contexts, the higher ranking stale documents degrade the search results. Thus, there remains a need to improve the quality of results generated by search engines.

2. Document Inception Date:According to another implementation, the date that a domain with which a document is registered may be used as an indication of the inception date of the document. It may be assumed that a document with a fairly recent inception date will not have a significant number of links from other documents (i.e., back links). For existing link-based scoring techniques that score based on the number of links to/from a document, this recent document may be scored lower than an older document that has a larger number of links (e.g., back links). Here we must also note that NEW Domains might have certain advantages from old domains. Consider the example of a document with an inception date of yesterday that is referenced by 10 back links. This document may be scored higher by search engine than a document with an inception date of 10 years ago that is referenced by 100 back links because the rate of link growth for the former is relatively higher than the latter. While a spiky rate of growth in the number of back links may be a factor used by search engine to score documents, it may also signal an attempt to spam search engine. Accordingly, in this situation, search engine may actually lower the score of a document(s) to reduce the effect of spamming.

3. Content Updates/Changes:A document whose content is edited often may be scored differently than a document whose content remains static over time. Factors, such as the number of “new” or unique pages associated with a document over a period of time … the ratio of the number of new or unique pages associated with a document over a period of time versus the total number of pages associated with that document. The amount that the document is updated over one or more periods of time. For instance, content deemed to be unimportant if updated/changed, such as JavaScript, comments, advertisements, navigational elements or date/time tags, may be given relatively little weight or even ignored altogether when determining UA.On the other hand, content deemed to be important if updated/changed such as the title or anchor text associated with the forward links, could be given more weight than changes to other content when determining UA. (UA: User Agent - Usually a Web browser, but may be any means of reading and or interpreting a Web Page.). Documents for which there is an increase in the rate of change might be scored higher than those documents for which there is a steady rate of change, even if that rate of change is relatively high. The amount of change may also be a factor in this scoring.

4. Query Analysis:Another factor is Query Analysis the number of results pages your website is ranked for. Query-based factor may relate to the occurrence of certain search terms appearing in queries over time. A particular set of search terms may increasingly appear in queries over a period of time. For example, terms relating to a “hot” topic that is gaining/has gained popularity or a breaking news event would conceivably appear frequently over a period of time. In this case, search engine may score documents associated with these search terms (or queries) higher than documents not associated with these terms. Another query-based factor may relate to queries that remain relatively constant over time but lead to results that change over time. For example, a query relating to “world series champion” leads to search results that change over time (e.g., documents relating to a particular team dominate search results in a given year or time of year). This change can be monitored and used to score documents accordingly. Yet another query-based factor might relate to the “staleness” of documents returned as search results. The staleness of a document may be based on factors, such as document creation date, anchor growth, traffic, content change, forward/back link growth, etc. For some queries, recent documents are very important.

5. Anchor Text:If the content of a document changes such that it differs significantly from the anchor text associated with its back links, then the domain associated with the document may have changed significantly (completely) from a previous. This may occur when a domain expires and a different party purchases the domain. Because anchor text is often considered to be part of the document to which its associated link points, the domain may show up in search results for queries that are no longer on topic. This is an undesirable result. One way to address this problem is to estimate the date that a domain changed its focus. This may be done by determining a date when the text of a document changes significantly or when the text of the anchor text changes significantly. All links and/or anchor text prior to that date may then be ignored or discounted. The freshness of anchor text may also be used as a factor in scoring documents. The freshness of an anchor text may be determined, for example, by the date of appearance/change of the anchor text. Thus the Anchor text is as always the most important factor which can sometimes damage your site very badly.

6. Traffic:According to an implementation consistent with the principles of the invention, information relating to traffic associated with a document over time may be used to generate a score associated with the document. Now Google may monitor the time-varying characteristics of traffic to, or other “use” of, a document by one or more users. A large reduction in traffic may indicate that a document may be stale. Hence this time Google looks at our traffic.

7. User Behaviour:According to an implementation consistent with the principles of the invention, information corresponding to individual or aggregate user behaviour relating to a document over time may be used to generate (or alter) a score associated with the document. For example, search engine may monitor the number of times that a document is selected from a set of search results and the amount of time one or more users spend accessing the document. If a document is returned for a certain query and over time, or within a given time window, users spend either more or less time on average on the document given the same or similar query, then this may be used as an indication that the document is fresh or stale, respectively.

8. Domain Related Information:Google looks at your WEB HOSTING PROVIDER to see if there is SPAM/PORN/GATEWAY website on the same server and you might get unwillingly punished so please choose your web hosting provider carefully. Also, or alternatively, the age, or other information, regarding a name server associated with a domain may be used to predict the legitimacy of the domain. A “good” name server may have a mix of different domains from different registrars and have a history of hosting those domains, while a “bad” name server might host mainly pornography or doorway domains, domains with commercial words (a common indicator of spam), or primarily bulk.

9. User Maintained/Generated Data:Bookmarking and other user maintained data from the Google Toolbar and Browser partners will help to measure the importance of the page. Search engine may monitor data maintained or generated by a user, such as “bookmarks,” “favourites,” or other types of data that may provide some indication of documents favoured by, or of interest to, the user. Search engine may obtain this data either directly (e.g., via a browser assistant) or indirectly (e.g., via a browser) to determine the importance of the document.

1. Do not change your Link Text drastically or you can hurt your previous linking efforts.
2. If you’re buying links, make sure you update your website/landing page or at least have good amount of text changed, otherwise you can be caught for spamming.
3. Using some keyword ranking reporting software “can damage your website’s rankings” simply because its not clicking on the website and G will think your website is not “Quality resource”.
4. A new thing with this update is that Your web hosting can really hurt your rankings and that is when there are porn/spam/gateway websites on your web server. This is very harsh to shared hosting accounts as you don’t really know what is on the server besides your website and you can get punished for nothing.

SEO & Internet Marketing Specialst

Friday, January 4, 2008

Quick Review SEO-2007 Year-End Zeitgeist

So what i was waiting for finally disclosed. 2007 Year-End Zeitgeist with glimpse of what's been happened all over world throughout last year.Considering billions of searches performed on Google finally Zeitgeist list generated.

Looking further Main Players found for this year as usual Social Queries.Here is quick Review:
2007 Year-End Zeitgeist
Fastest Rising (global)

1. iphone
2. badoo
3. facebook
4. dailymotion
5. webkinz
6. youtube
7. ebuddy
8. second life
9. hi5
10. club penguin

Fastest Rising (U.S.)

1. iphone
2. webkinz
3. tmz
4. transformers
5. youtube
6. club penguin
7. myspace
8. heroes
9. facebook
10. anna nicole smith
Fastest Falling (global)

1. world cup*
2. mozart
3. fifa
4. rebelde*
5. kazaa
6. xanga
7. webdetente
8. sudoku
9. shakira
10. mp3
All knows 2008 U.S. election season so politics Too got good no of hits on google.Here is searches had the largest volume on in the U.S.:

Google News Most Popular Searches (global)

1. american idol
2. youtube
3. britney spears
4. 2007 cricket world cup
5. chris benoit
6. iphone
7. anna nicole smith
8. paris hilton
9. iran
10. vanessa hudgens
Presidential Campaign (most searched-for)

1. ron paul
2. fred thompson
3. hillary clinton
4. barack obama
5. john edwards
6. mitt romney
7. john mccain
8. joe biden
9. bill richardson
10. rudy giuliani

1. borat lawsuit
2. vonage lawsuit
3. iphone lawsuit
4. facebook lawsuit
5. jamie gold lawsuit
6. pants lawsuit
7. mcdonalds lawsuit
8. paxil lawsuit
9. riaa lawsuit
10. dell lawsuit
RIP (or rumors of)

1. anna nicole smith
2. travis barker*
3. vince mcmahon*
4. chris benoit
5. fidel castro*
6. michael jackson*
7. ryan sheckler*
8. bob barker*
9. criss angel*
10. kurt vonnegut

SEO & Internet Marketing Specialist

Thursday, January 3, 2008

Multilingual Search Engine Optimization

Worldwide Survey
DEFINITION: - Multilingual SEO/Search means understanding your online market completely, it means building a relevant and effective strategy. Getting your site in good SEO & PPC positions on non English language search engines.

Facts to Be Undertaken

  • It is a fact that people search in their own language and that people in different parts of the world use the Internet in very different ways. For example, in many parts of the world, Google is not the most popular or preferred search engine.
  • In the past, companies used to translate their websites in the hope of getting new business. However today Multilingual SEO is considered as much more effective International Marketing Tip than translation of Website.
  • 63 percent of the total global on line population is non-English speaking. That means a lot of people using search engines in other languages.
  • Bigmouth media's track record in search engine optimization in multi language global territories is proven. We work in over 20 languages, including non-western character sets. We’ve tripled traffic to major brands' sites across all continents. We could do this for your brand.
  • We know the global, multiple languages are used. Every territory has its own search engine preferences and we have to make sure that we're clued up-to-the-minute on the major players in all global regions.

  1. Translate site into required language like (German, Italian, Spanish, Dutch, French, Arabic, Portuguese and Chinese).
  2. Now you have to draw traffic to the newly translated sites. There are many ways to draw traffic, but the search engines are just as important in German or Spanish as they are in English.
  3. The main thing is to be able to move around in the language...and if you are not fluent, make sure a translator cleans up any text edits without undoing the changes key to your multilingual SEO efforts.
  4. Let's assume the original site is in English, the translation into French, for example, is already complete and you have a list of English search terms (keywords).
  5. The first step is to identify equivalent French search terms. This might not give you the same number of search terms. Ex:For instance, if you start with the 10 search terms around the word "socks" (buy socks, buy socks online, glow-in-the-dark socks, etc.), you will most likely end up with twice as many search terms in French, as there are two common words for socks in French ("bas" and "chaussettes"). This might mean that you need to create additional landing pages for French search engine surfers.
  6. Be very attentive while doing Official translations for keyword research.
  7. The next step, of course, is to find out which of the search terms are worth pursuing.
  8. The third step is to group the search terms together into natural groupings and assign each group to a page on the website, just as one would do in English
  9. On Page Optimization: We have to just place search terms in all the right places.
  10. In English, a reference to "website monitoring service" would count as a reference for the search term "website monitoring". But the German equivalent, ?berwachungsservice f?r Webseiten, would read literally in English as "monitoringservice for websites
  11. Many companies keep the same filenames when they create a translated site. Keeping the same file name helps the webmaster keep track of internal Linking structure simple.
  12. Next Comes where to house the translated site on a separate site, in a sub-domain. The general consensus is that it is preferable to give it its own domain with the appropriate country extension...
    Second best is a sub-domain, which at least carries a semblance of being a separate site and allows some directories to consider it a home page for listing purposes (and you want those directory links).
  13. Don't forget to build the links that are so important to your optimization. Good quality links. Relevant links, both in terms of topics and in terms of the search terms in the language of the site.
  • Effective multilingual SEO campaigns not only bring the best traffic to your site but it also ensures that the site is usable and communicates to the audience your are targeting in that country. There is no point attracting new visitors if your site fails to meet their expectations. Your multilingual content needs to combine an understanding of what people expect to find and how they search. The key is always placing the international user first, which in turn will benefit your business.
  • Sales can increase by 3-7 times more likely to sell.
  • Sell your product to more people abroad.
  • Reach new international Clients.
  • Globalize your brand name.
  • Achieve ROI through Cost effective international SEO.
SEO & Internet Marketing Specialist